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Explore Our Legacy and Purpose

Since 1922, our story has been one of passion, tradition, and family. Over 100 years and three generations later, we’re still inspired by the same purpose and values that started it all.

Our Ethos

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World’s Finest Chocolate

Learn more about our history

1922
1939
1949
1972
2002
2006
2015
2025
The Beginning

Edmond Opler Sr. and his brother Arnold founded E & A Opler Inc., introducing the Our Mother’s brand to bring their cocoa creations
to market.

Cook Chocolate Company

Edmond Opler Sr. establishes the Chicago-based Cook Chocolate Company, which would evolve into World’s Finest Chocolate, expanding production and deepening the family’s chocolate expertise.

Fundraising Roots

The company becomes a pioneer in fundraising when it launches the World’s Finest® Milk Chocolate with Almond bar, marking the start of the company’s mission to help schools and groups raise money through chocolate.

A New Corporate Identity

The company officially adopts the name World’s Finest Chocolate, solidifying its place as a leader in fundraising and chocolate.

Third Generation Leadership

Ed Opler becomes CEO, carrying on the Opler family tradition of chocolate-making and fundraising innovation.

Expanding the Family

World’s Finest Chocolate acquires Queen Anne®, the #1 cordial cherry brand, and moves production to its Chicago headquarters.

Giving Back at Retail

The company launches in retail by partnering with retailers and charities to expand the company mission beyond fundraising.

A Brand for the Future

The company unveils a new brand identity honoring our passion for chocolate and our commitment to the finest quality by reimagining our iconic crown heritage.

Great Chocolate. Bigger Purpose.

At World’s Finest Chocolate, making chocolate is our calling. As an employee-owned, Chicago-based manufacturer, we’re proud to craft chocolate that fuels purpose as much as it satisfies a craving.

Our chocolate and confections support communities near and far — through fundraising programs that empower schools and teams, and through Give Back Bars that help retailers raise money for affiliated charities.

We believe great chocolate should do more than taste good. It should make a difference for our customers, our communities, and the people who make it possible every day.

Looking to Get in Touch?

Give us a call at 888-821-8452 or send us an email at contactus@wfchocolate.com. We’re looking forward to hearing from you!